Job Description

Job Title: Bilingual Social Media Specialist

Date: 04/2025

Department: Marketing

Reports to: Vice President of Real Estate Sales

Social Media Specialist Overview

SWE Homes is seeking a creative and strategic Digital Marketing Specialist to join our fast-paced marketing team. This role requires a bilingual (Spanish-English) professional with proven experience in content creation, social media management, and performance reporting. The ideal candidate will be responsible for developing engaging digital content—including short-form videos—managing social media platforms and collaborating across departments to support company-wide initiatives. Strong writing skills, fluency in Spanish, and a proactive mindset are essential to thrive in this role. Develop engaging social media content that aligns with the company’s brand identity and voice.

Job Description:

• Create and edit short-form videos for social platforms (Instagram Reels, Facebook, YouTube Shorts, SWE Homes website, etc.) to enhance engagement and visibility.
• Write and edit social media posts, ensuring consistent messaging and tone across all channels.
• Engage with customers and promote ongoing campaigns through strategic content planning.
• Coordinate with various departments to gather insights and develop content that reflects and promotes organizational priorities.
• Optimize company pages on platforms like Facebook, Instagram, LinkedIn, and our website to maximize reach.
• Monitor, engage with, and respond to social media followers in a timely and professional manner.
• Use tools like Google Analytics, Hootsuite Pro, and Facebook Insights to track performance, audience behavior, and campaign effectiveness.
• Provide strategic recommendations to enhance the overall social media marketing approach based on data and industry trends.
• Stay informed about evolving best practices and new trends in content creation, social media algorithms, and platform updates.
• Perform other duties as needed to support the marketing and communications team.

Requirements and skills

• Bilingual in English and Spanish is required.
• Bachelor’s degree in journalism, communications, marketing, public relations or a related field
• Two or more years of social media experience including planning and managing content in a corporate setting
• Excellent writing, editing (photo/video/text), presentation, and verbal communication skills with a thorough understanding of social media management and strategy
• Experience using various analytics software, working knowledge of HTML and CSS
• Adequate knowledge of web design, web development, CRO, and SEO.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Multi-tasking and time-management skills.

SWE Homes, L.P. is proud to be an equal-opportunity employer, fostering a workplace that embraces diversity and inclusion. We are dedicated to helping families and individuals across Texas find housing opportunities.

Please note that employment is contingent upon successfully passing a background check.

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