Job Description

Overview

The SEO Specialist role at LSM is responsible for executing Search Engine Optimization strategies in areas of technical, content, and off-page SEO. The person in this role will conduct keyword research, audit client websites, analyze data, and develop content to improve clients’ organic search results. This role will also perform on-site SEO tasks to help improve organic rankings and results for clients. This position directly reports to the Director of Accounts and is required to work on-site most days, M-F.

RESPONSIBILITIES

• Work within the team to execute organic search marketing strategies
• Analyze all areas of SEO including competitor research, technical SEO, content development, site structure optimization, measurement and performance, local listings, and provide consultation
• Perform in-depth keyword research for a variety of clients across many industries and provide recommendations for content optimizations
• Analyze keyword-level volume, ranking, impression, and click data
• Conduct business listing SEO audits to execute optimizations, improve location consistency and accuracy, remove location duplicates, and identify other off-page SEO opportunities
• Run local citation building campaigns and provide link building recommendations
• Online reputation management (responding to reviews on Facebook, Yelp, and Google)
• Develop SEO strategies for multiple clients in various industries to meet overall client goals
• Write unique, engaging, SEO-optimized content for client websites and blogs
• Adhere to client brand and voice guidelines

QUALIFICATIONS/SKILLS

• In depth understanding of Search Engine Optimization and keyword research
• Understanding of Google Analytics and ability to develop data-driven strategies (Google Analytics Certification Optional)
• Experience with blog and website content writing and/or development
• Experience in local citation management platforms (ex: BrightLocal or Moz Local)
• Knowledge of Microsoft Office Suite
• Outstanding written communication skills
• Excellent organizational and time-management skills
• Goal-oriented and driven to exceed expectations
• Strong interest in digital marketing
• 3-5 years experience in a similar role

Benefits:

• Paid time-off
• Sick Days
• 401K
• Health Insurance
• Dental Insurance
• Vision Insurance
• Salary range $60 - $80k

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