Job Description

Our in-house spirits company is looking for a dynamic and creative Public Relations Manager to join its growing marketing and communications team in New York City . This role is ideal for a strategic storyteller with a deep passion for the alcohol industry and an ability to drive earned media success through their strong top-tier national and trade media connections.

The PR Manager will be responsible for developing and executing brand-focused media strategies, building strong relationships with key media and influencers in the spirits and lifestyle space, seamlessly integrating PR efforts within broader marketing campaigns while collaborating with their global media relations counterparts to maximize brand impact and elevate the CEO.

*Please note the brand does not utilize external PR, marketing or influencer agencies. It has a strong integrated marketing and communications team but this is a hands-on role.

PR Manager's Key Responsibilities:

Media Relations & Brand Storytelling

• Develop and execute annual PR strategies to increase brand awareness, drive product trial, and enhance revenue growth.
• Cultivate and maintain strong relationships with journalists, bloggers, podcasters, and influencers to secure impactful coverage across both traditional and new media.
• Draft and distribute press releases, executive briefing documents, FAQs, and key messaging to support brand initiatives.
• Identify and leverage opportunities for brand collaborations and strategic partnerships within the U.S.

Executive Communications & Thought Leadership

• Partner with the CEO's publicist to enhance the CEO's profile through strategic media engagements, public appearances, and thought leadership opportunities.
• Prepare the CEO and senior leaders for media interviews, ensuring alignment with global messaging and brand positioning.

Influencer Engagement & Digital Amplification

• Build and manage relationships with key influencers, developing content strategies that align with brand identity and resonate with target audiences.
• Leverage influencer partnerships to amplify brand presence across traditional and digital media platforms.

Crisis & Reputation Management

• Work alongside leadership to develop proactive crisis communication plans and respond effectively to emerging media challenges.
• Monitor media sentiment and provide strategic recommendations to protect and enhance the company’s reputation.

Event & Campaign Activation

• Lead brand activations at high-profile events, ensuring strong media coverage and consumer engagement.
• Collaborate with internal teams to integrate PR efforts with broader marketing campaigns.
• Track, measure, and analyze the effectiveness of media coverage, providing regular reports on PR impact.

PR Manager's Requirements:

• 5 - 8 years of experience in PR, with a strong background in spirits / alcohol brands at either a PR agency or in-house brand.
• Proven ability to develop and execute integrated PR campaigns, incorporating social media and influencer marketing.
• Expertise in executive communications and personal branding, with experience securing high-profile media opportunities.
• Strong writing, verbal communication skills and attention to detail.
• Ability to manage multiple projects in a fast-paced environment while meeting tight deadlines.
• Entrepreneurial mindset with a passion for music, culture, and trendspotting.

Location: New York City (Hybrid: 3 days in-office, 2 remote)

*fully remote candidates or those that cannot meet this hybrid schedule will not be considered.

Reports to: Communications & Marketing Global Director

Salary: $100,000 - $130,000

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