Job Description

Social Media Advertiser / Media Buyer (E-Commerce CPG Specialist)

Position Overview

We’re looking for a highly experienced and results-driven Social Media Advertiser / Media Buyer to join our team and manage paid media campaigns for e-commerce consumer packaged goods (CPG) brands. The ideal candidate will have a proven track record of scaling e-commerce brands through Meta (Facebook & Instagram), TikTok, Google Ads, YouTube, and other paid social channels. They should excel in full-funnel campaign strategies, analytics, and performance optimization. 

Key Responsibilities

1. Campaign Development & Execution

• Plan and execute paid advertising campaigns across platforms such as Meta, TikTok, Google Ads, YouTube, and others. 
• Develop strategies to maximize ROAS while scaling campaigns for e-commerce CPG brands. 

2. Optimization & Testing

• Continuously analyze and optimize ad performance to improve KPIs like ROAS, CPA, and CTR. 
• Perform A/B tests on creatives, audiences, and landing pages to enhance campaign performance.

3. Creative Collaboration

• Work closely with creative teams to deliver ad assets (copy, visuals, and videos) tailored to platform best practices and audience preferences.

4. Analytics & Insights

• Use tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to track performance and report actionable insights to stakeholders.
• Provide data-driven recommendations for improving overall advertising efforts.

5. Trend Monitoring & Innovation

• Stay informed on platform updates, algorithm changes, and new advertising opportunities to maintain competitive campaigns.
• Analyze industry trends and competitors to identify new strategies. 

Required Skills

Experience

• 2-4 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands. 

• Strong expertise in Meta, TikTok, Google Ads, and YouTube, with additional experience on platforms like Snapchat or Pinterest being a plus. 

• A demonstrated ability to manage large ad budgets and achieve high ROAS. 

Skills & Tools

• Proficiency in analytics tools like Google Analytics, Shopify, and ad platform dashboards.

• Strong understanding of full-funnel advertising strategies for e-commerce and CPG.

• Experience with creative briefing and collaboration to develop engaging, high-performing ad assets. 

Soft Skills

• Highly analytical and results-oriented. 

• Detail-focused with strong time-management and organizational skills. 

• Adaptable and eager to stay ahead of industry trends and test innovative strategies. 

• Excellent communication skills to present insights and collaborate with cross-functional teams. Preferred

Ideal Qualifications (Not Required)

• Certification in Meta or Google Ads. 

• Familiarity with email marketing, SMS, push notifications, and other complementary channels. 

• Previous experience managing seasonal campaigns and CPG product launches. 

The ideal candidate is someone who is proactive, data-driven, and passionate about leveraging paid media to drive e-commerce success. They should have experience managing high-budget campaigns, optimizing for performance, and creating scalable strategies. Ideally, the candidate will have deep knowledge of the unique challenges and opportunities within the e-commerce CPG space.

Why Join Us

• Collaborate with a talented and passionate team in a fast-paced, innovative environment.

• Build cutting-edge solutions that help customers achieve their business goals. 

• Contribute to a product at the forefront of commerce data analytics. 

• Enjoy a competitive salary and benefits package, with opportunities for professional growth.

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