Job Description

Email Marketing Project Coordinator

Addison, TX, off the north tollway

Duration: 18-month contract

Job Description

• Work closely with the Senior Email Marketing Specialist and Communications team to execute against the company's email strategy and initiatives, deploying and tracking highly segmented outbound campaigns, market-specific email campaigns, and digital communications related to promotions, events, and advertising.
• The ideal candidate for this role will have a passion for using data, analytics, and email best practices through Marketing Cloud.

Responsibilities :

• Work with the Sr. Email Marketing Specialist and Communications team to develop a deep understanding of the business model and communication calendars.
• Assist with all email campaigns, including loading lists, data extension creation, execution, testing, optimization, and follow-up.
• Ensure all email marketing campaigns are always targeting the right audiences with the right message at the right time.
• Use data to constantly analyze, diagnose, and measure performance against expectations.
• Maintain and manage ESP/Marketing Cloud contact database.
• Adapt to existing processes and procedures, while staying current with programs to suggest new approaches to delivering better results.

Skills & Qualifications :

• Professional experience in email marketing and automation required.
• Microsoft Office suite and an email marketing platform required; experience with Salesforce Marketing Cloud strongly preferred.
• Both B2B and B2C marketing experience preferred.
• Strong service mentality to support business partners.
• Able to work with technical, business development, creative, and marketing teams.
• Knowledge of Illustrator and/or Photoshop for basic image editing a plus.

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